The
Turbostar was a major commercial success for Iveco. Thanks to its
robustness, reliability, and performance, it gained a significant
position in the European truck market and became the most widespread
industrial vehicle in Italy by the late 1980s. It was produced in
numerous versions and configurations to precisely meet the needs of its
commercial users. The Turbostar achieved its greatest commercial success
with the two-axle “road tractor” version, a segment in which it became a
benchmark for road transport in the 1980s. In 1983, Iveco launched the
190.38 “Cowboy” on the market, distinguished by its eye-catching
“American-style” exhaust pipes, roof spoiler, and a variety of aesthetic
and onboard comfort features and options. The “Cowboy” remains one of
the most attractive and sought-after trucks from Iveco’s lineup of that
era.
Finished size: 23.8 cm.